IDADAY provides independent strategic counsel on digital transformation, marketing technology architecture, and commercial operating models. Based in Voorburg, near The Hague, The Netherlands; serving enterprises and Adobe Partners across Europe.
IDADAY is the independent advisory practice of Arjen Segers - one of very few Adobe Certified Masters (Marketo Engage Architect) in Europe, based in Voorburg, near The Hague, The Netherlands. But the strategic perspective comes from more than certifications.
Before advising on marketing technology, Arjen headed marketing at Korn Ferry (NYSE: KFY) - the global organisational consulting and executive search firm - directing demand generation, marketing automation, and commercial campaigns across Benelux, Nordics, and international markets. He has been the buyer making high-stakes platform and operating model decisions, targeting C-level audiences, managing budgets and teams.
That dual perspective - the marketing leader who understands the architecture, and the architect who has felt the commercial pressure first-hand - is what IDADAY delivers. We advise on the decisions. We do not sell the implementation.
That perspective stays current. We spend meaningful time across Europe's RevOps, Marketing Ops and Marketing leadership circles, in the rooms where the operators actually running these stacks compare notes.
Led demand generation, marketing automation, and commercial campaigns across Benelux, Nordics, and international markets at the global organisational consulting and executive search firm. Targeting C-level buyers across multiple industries. Experienced the Hay Group-to-Korn Ferry acquisition from the inside - the type of transition we now advise others on.
Multi-year engagements at Deloitte and DHL Express (150+ countries). Transformation programmes at global industrial enterprises in Denmark, Germany, and beyond. Nasdaq spin-off readiness for a Fortune 500 subsidiary. Hands-on with local teams across markets: training, onboarding, people enablement, and change management. Consistently operating where strategic and technical complexity intersect.
Leading the regional community since 2018. The working meetings where practitioners trade what actually works on Adobe's enterprise platforms, not the sales narrative.
Regular presence at the RevOps, Marketing Ops and Marketing leadership gatherings where strategy and execution have to agree. On stage when useful, in the hallway conversations when that is where the real signal is.
An engaged peer network of senior marketing and operations leaders across Benelux, DACH, the Nordics and beyond. Honest answers when a client question deserves more than one perspective.
Architecture-level guidance on digital transformation, MarTech stack decisions, platform selection, and technology governance. Independent of any vendor.
Senior marketing technology leadership on a retained basis. Strategic direction for your digital transformation, marketing automation strategy, and AI readiness - without the overhead of a full-time executive. Learn more →
Marketing stack assessments covering technology maturity, AI readiness, CRM architecture, and investment alignment. Powered by the Value Gravity diagnostic framework.
Technology due diligence, stack separation planning, and operational readiness when the timeline is fixed and the stakes are real
Independent counsel before, during, and after major platform transitions - when the vendor's recommendation may not align with your business reality
Restructuring how marketing technology, people, and process connect to revenue - beyond the org chart
Aligning CRM architecture, marketing automation, and data infrastructure to how the business actually generates and retains commercial value
Building the decision frameworks, vendor management structures, and investment criteria that prevent stack sprawl
Assessing whether your marketing technology stack and data foundation can support the AI agents and capabilities being deployed above them
If you are an Adobe Solution Partner or systems integrator, IDADAY provides the strategic and architectural advisory layer that complements your delivery practice. Co-delivery, referral, or whitelabel - we structure the arrangement to fit your client model.
Discuss a partnershipAdobe Certified Master with deep platform knowledge and 15+ years of enterprise context
You own the client relationship. We provide the strategic and diagnostic layer.
Value Gravity tools and assessments your team can deploy with their existing client base
Adobe User Group Leader Benelux since 2018. Genuine ecosystem credibility, not a badge.
Our diagnostic framework and product line. Structured assessments that make misalignment between technology investment and business value visible and measurable. Published on valuegravity.nl.
Whether you are navigating a platform decision, preparing for a merger, or need an independent perspective on your marketing technology architecture - we are here for the conversation that matters.
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