Revenue Architecture
Design of enterprise revenue systems aligned with commercial operating models and buying-group-centric pipeline design.
Strategy-led digital transformation for enterprise marketing organizations
IDADAY advises enterprise B2B organizations on revenue architecture, commercial operating model alignment and marketing technology governance across modern marketing ecosystems.
Experience across enterprise marketing technology ecosystems
Marketing Technology
Enterprise-scale platform architecture, governance and activation across modern marketing technology ecosystems including Adobe.
Transformation
Strategic advisory within complex marketing and commercial transformation initiatives.
About us
From marketing technology to enterprise transformation
My work began in hands-on marketing technology implementation. Over time this evolved into leading larger transformation initiatives aligning commercial operating models, revenue systems and marketing technology architecture.
Today IDADAY advises enterprise organizations on transformation strategies that work in real platform environments. Experience includes programs involving platforms such as Adobe Marketo Engage, Adobe Journey Optimizer B2B, Salesforce CRM and Microsoft Dynamics 365.